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How to Improve the Open Rates on your Marketing Emails

Email marketing is still one of the best marketing tools to create high engagement rates and return on investment, yet so many companies still don’t maximise their use of email marketing. How do we know it’s effective? We track the open rates for our own and our clients’ mailers. So, to ensure you make the most of your emails and ensure the highest possible open rate, simply follow our guide below.

Make it personal

Making your marketing personal, by directing your writing to the recipient, automatically increases engagement because it shows that your brand cares about them individually, not just as a mass market. Use the recipient’s first name and think in terms of building an emotional connection and relationship between…