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Injecting Life into the Impulse Grocery Sector!

The challenges

Without question, online shopping and self checkouts have been great news for many time poor shoppers. Write down what you need, and grab and go. One sector to suffer globally from these developments however is the impulse grocery sector.  According to e-digital research 29% of respondents to their recent shopper survey said they impulse shop less online. Couple this with the speedy way in which you can pass through a real life store by using the self checkout and there’s a very real challenge for impulse sector brands. Checkout dwell time was always good news for confectionery, biscuit and snack brands…and it has been hit by the ease with which people can buy what they need quickly –…