Plan for success
Plan your event marketing well ahead of time! This maximises the number of relevant attendees and ensures success for your event. We always advise that you need to start promoting your event at least 6 weeks before. A timing plan helps you focus on when and how the event will be promoted, and who is responsible for each task so that everyone involved is informed and accountable.
Blog about the topic, not the event
Content marketing is an invaluable tool for event promotion and generates more interest around the topic. Blogs in particular will help engage your target audience. Focus on the purpose, goals and educational aspects can be beneficial. We always encourage clients to use blogs to market…