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The Brief

Fogo Marketing has been running E-strategy’s Digital Trends event series in Devon for several years. As e-strategy has evolved into an award winning digital marketing agency exclusively within the travel and hospitality industries, they have launched a software platform called ‘Tell Your Story’ aimed at exponentially increasing sales for travel brands.

Tell Your Story is a platform that enables travel brands to collect, curate and share user generated stories of their travel experiences. Fogo was asked to create a couple of London – based events specifically around this.

Our Approach

The first event was an exclusive press event and the second was the first ever London-based Digital Trends event, which was held in the Hospital Club, Covent Garden.

The journalists’ tea, held in the private Terrace Room at the luxury Sanderson Hotel, enabled a hand picked selection of trade journalists to experience the hotel’s famous Mad Hatter’s afternoon tea. A mixture of business and leisure travel journalists were gathered to hear about the Tell Your Story platform and several interviewed E-strategy founder Eddie Bent on the spot.

We organised the Digital Trends event around the theme of storytelling for travel brands as a value add thought leadership event for potential prospects for e-strategy. Fogo sourced the venue, organised the logistics of the event, sourced the premium travel brand speakers, and filled the event with quality travel and hospitality brands.


The press event led to three separate large pieces of coverage in leading travel titles including Travel Weekly and Travel Trade Gazette and the Digital Trends London event has resulted in two new premium clients for e-strategy. We have since organised a follow up Digital Travel Trends event around The Future of Mobile for travel which was another sell out with an excellent panel of quality speakers and more hot leads for the client.

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