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GU52 7XE

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The Brief

Immediate Future wanted to celebrate ten years at the frontline of social with a fabulous party to thank all their clients and supporters over the years. They wanted fun, live music and a party that showed off their vibrant brand with pizazz and sophistication.

Our Approach

Immediate Future is a heavyweight operator professionally and we were very conscious we did not lose sight of that, but they are also a company that knows how to have fun and be lighthearted. We wanted to hit the perfect balance between these two sides of the company. We wanted to portray the essence of the brand but we wanted a complete move away from a stiff drinks reception and canapé style event. This was about fun and celebration but with a professional edge.

We recommended the Drury Club as the venue. The Drury Club nods to the speakeasies of New York in its décor and style and was voted best Boutique Club in the 2014  London Club and Bar Awards. Sophisticated and vibrant, and permanent stage it was the ideal place to combine live music with roaming entertainers and space to dance. Its vibe was just perfect for Immediate Future.

Fogo created a fast paced schedule for the party with no detail unattended to. We decorated the venue with hundred of bespoke confetti-filled balloons, created  a games area with fussball and ping pong and plenty of fishbowls full of snacks to  help guests soak up the Immediate Future signature purple cocktails. We provided delectable food and a showstopper of a cake and arranged for guests to be entertained by contact jugglers, circus hoola hoop artiste Chi Chi Revolver and edgy funk outfit Fudge and The Frequency – who pretty much blew the roof off with their energetic sound.

Once the guests were properly warmed up we kicked it up a level with a fabulous DJ and carried on into the small hours.


Katy Howell – CEO of Immediate Future said this:

“What can I say – yesterday was absolutely the best party we have ever had. Honestly – I am so very impressed. You had us right on brand, you made it work without a hitch and made me feel incredibly special.”

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